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Campaign aims to increase the number of NC students who attend two-year and four-year colleges

Staff Report

10 months 22 days 21 hours ago |3 Views | | | Email | Print

College Foundation of North Carolina (CFNC) is launching a statewide “College works” campaign that emphasizes five key reasons North Carolina students and adults should consider continuing their education beyond high school by enrolling in community or four-year colleges.


CFNC is a free information service that helps N.C. students plan, apply and pay for college.


For most students who go to college, the increase in their lifetime earnings far outweighs the costs of their education, according to a numerous national studies. But more income is only one of the positive outcomes students can expect from getting a college education.


Five specific ways education pays are:


· Greater wealth;


· More financial security;


· Better health;


· Closer family, and


· Stronger community.


News stories appear almost daily about college no longer being affordable, causing some people to question whether college is worth the cost. Especially when the economy is still recovering and unemployment is high, students and families may begin to wonder about what real difference going to college can make in a person’s life. But, in fact, education beyond high school is more important today than ever before.


A Georgetown University study showed that 59 percent of jobs in North Carolina will require some form of postsecondary education or training by 2018 – just five years from now. Yet N.C. ranks only 27th among the states in the number of adults with an education beyond high school, according to the Lumina Foundation.


North Carolinians have access to some of the most affordable colleges in the country and their student debt is lower than the national average. The average student loan debt for all college graduates in 2011 was $26,600, according to the Institute for College Access and Success, while N.C. graduates owed an average of $20,800.


CFNC is launching a campaign to emphasize the proven benefits of higher education to individuals, families and communities, “College works.” In addition to enhancements to its widely used web site and presentations to various school and civic organizations by its representatives across the state, CFNC will spread this message using N.C. television and radio stations, high school newspapers, several state education journals, and billboards along busy state highways.

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