An Elkin business on Main Street is temporarily shutting its doors, but it’s for a good reason.
Beth Duncan, owner of the Brushy Mountain Winery is going to spend the next four to six weeks on an aggressive interior remodelling plan she hopes will make her spruced up establishment an even greater location to visit.
“We’re going to make this place Starbucks-like, but for wine,” Duncan told The Tribune. “It’s going to be Wi-Fi friendly, too.”
The plan involves removing much of the interior siding to expose the original brick of the winery. A new paint color scheme will splash on existing walls. A new and cozy seating layout and furniture design makes the facility, but more open and refreshing, according to Duncan.
“In order to compete in today’s economy, sometimes you have to take a chance and change what you have in front of you,” said Duncan. “I love this community, and I believe in Elkin, so I hope to reopen my doors shortly and look forward to a great spring and year.”
Duncan purchased the winery late last year from Mathew Mayberry and family. The winery is located at 125 West Main St. in downtown Elkin. The building was once owned by the Elkin Canning Company, which during its peak years had as many as 20,000 cans of blackberries per year shipped to the coal miners of West Virginia.
Today, cans no longer line the walls of the basement in the winery. It’s since been replaced by wooden barrels. The fermentation process of the wine, observed by The Tribune, occurs on-premise in the basement. All grapes for Brushy Mountain Winery are purchased from local vineyards to the Yadkin Valley, with the exception of one grape that arrives from Niagara, NY, according to its owner.
Duncan, who now runs the winery full-time, relocated from the Boston area where she was working in health care. Although she enjoyed the people she was working with up north, her hours were long and her days stressful and over time, not quite fulfilling, she says.
Nowadays, Duncan’s fulfilment is based on how one’s tongue processes its taste receptors.
“That’s a challenge I’m willing to take,” said Duncan.
The winery serves a wide array of fruit, earthy, floral, herbal, mineral and woodsy flavors.
On Jan. 17, 2009, Brushy Mountain Winery released the third vintage of Booger Swamp, the white blend that is called the ‘social sipper’ that has a sweet finish. The bottle was celebrated and released in conjunction with Matthew Mayberry’s eightieth birthday, one of the former owner’s of Brushy Mountain.
Booger Swamp was showcased and depicted humorously on an old episode of Jay Leno show, says the wine makers website.
It’s no laughing matter though. Booger Swamp continues to this day as being it’s best seller, according to winery staff.
Reach Anthony Gonzalez by calling 835-1513 or email at email@example.com.