Last updated: May 22. 2014 5:40PM - 1059 Views
By - tchilton@civitasmedia.com



Sgt. 1st Class Jacob Key leads Starmount students on the importance of military marketing.
Sgt. 1st Class Jacob Key leads Starmount students on the importance of military marketing.
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BOONVILLE — Starmount students in the high school marketing classes benefited from knowledge shared by guest speakers throughout the school year.


Starmount marketing teacher Melanie Matthews said guest speakers took the time to share with students throughout the school year making a difference in the lives of Starmount marketing students.


Matthews said those guest included:


• Starmount alumni (2010) Allison Walker is graduating North Carolina State University this May in agriculture business/marketing. She shared a project where she helped create a marketing plan for an actual grocery store chain going through tough times and how they presented it to a panel of judges in Las Vegas. She also shared her experiences as a college student and mentored the Starmount seniors how to be prepared for the stage they are experiencing in their lives.


• Sgt. 1st Class Jacob Key, a National Guard recruiter for the area, explained to the marketing class how with the marketing budget that he is given he uses it to market and reach possible recruits in the surrounding high schools. Matthews said, “Many students do not realize that when an officer from each branch of the military comes to their school, they are marketing their branch of the military. Marketing comes to us in many ways,” adding Key was very in depth on what the National Guard does for the country and how students could benefit by joining the military branch.


• Mike Odom and Hannah Bailey from Wake Forest University Sports Information and Marketing Department also spoke. Odom is the assistant athletic director for Wake Forest University and explained all the jobs that use marketing at WFU. In his role, Odom is responsible for overseeing the day-to-day operations of the sports marketing department that requires marketing, promotions, advertising, licensing and game-day production for Wake Forest Athletics. Odom came with Hannah Bailey, a 2013 graduate of WFU who is completing an internship with the Wake Forest sports information department.


Matthews said Bailey enlightened students on the importance of internships and work ethics in order to advance in a marketing career. “She was able to give real-world experience as to the path she is taking now to achieve her goals of working in the marketing and sports information field,” said Matthews.


• Trent Schenan, who is the representative of Pit Crew U, also spoke. Pit Crew U is an experiential education division of Performance Instruction & Training that is designed to teach the specific skills associated with a career as an over-the-wall pit crew team member in stock car motorsports.


In 2013, Matthews said a Starmount graduate received a scholarship to Pit Crew U and is now in the graduate program. Schenan gave insight into the “behind the walls” action of a pit crew for all the divisions of NASCAR, which is the dominate racing series in the country. Matthews said NASCAR has many jobs pertaining to marketing.


• Local Yadkin County businessman Robert Logan talked about the “ins and outs” of building websites, social media sites and many other marketing strategies for companies. Matthews said Logan’s expertise was apparent in the fact that his company does all of that. She added that Logan was very informative in the importance of technology, and the creation and implementing of a great marketing plan for a business. Matthews said he answered students’ questions who sought to gain further knowledge of marketing in that area of expertise.


Matthews concluded, “On behalf of Starmount High School Marketing Department, I would like to thank all the guest speakers that have voluntarily come to speak to my classes. Marketing is all around us everywhere every day. My students have a better understand of marketing because of the generosity of the people listed above.”

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