elkintribune.com

Radio station celebrates a decade

By Anthony Gonzalez agonzalez@civitasmedia.com

4 months 15 days 16 hours ago |1367 Views | | | Email | Print

Movers and shakers throughout the Yadkin Valley joined Gary York, owner of WIFM Radio 100.9, to celebrate 10 years of broadcasting.


York purchased the radio station Feb. 24, 2004.


According to York, about 100 people flocked in and out of the day-long celebration Monday, an event that included a ceremonial ribbon cutting.


“Our mission is to be generous to the community, to advocate worthy causes, and speak for those who need a voice,” said York. “In addition to serving God and family and friends, we feel we have a valuable place here…Monday’s celebration shows how important this community matters to us. We look forward to the next 10 years.”


Reflecting on the day he purchased the radio station, York said he had no anxiety.


“When you step into a venture you believe will make a difference in people’s lives, it just becomes part of a process that brings out the best in a community,” said York.


For a small radio station, the voice is wide reaching.


According to York, the WIFM signal goes out 35 miles covering Yadkin, Surry, Wilkes and a portion of Allegheny. The station covers events at 13 high schools, two community colleges and multiple venues throughout the region.


“In the middle of all of that territory, it gives us a nice platform to promote education, promote kids, promote community. Nothing is parallel to the potential of local radio,” said York.


One of the segments putting smiles on York is the stations “Neighbor of the Day” announcements. The highlight, which happens each day through the support of sponsor Bojangles of Jonesville, provides a mention of a local citizen who receives recognition they may not necessarily ask for.


“The station has a strong connection to community and value,” said York. “Every day is an opportunity for us to be good stewards of service. Challenges are always out there, with sales, and current happenings, but we are prepared. We have a fulfilling mission.”


Anthony Gonzalez may be reached at 336-835-1513 or on Twitter @newsgonz.

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