DOBSON — The Small Business Center at Surry Community College will be holding several free seminars and workshops in October at various locations in Surry and Yadkin counties.
• Using Evernote to Run Your Business will be examined in a seminar held Oct. 6 from 1 to 3 p.m. at The Elkin Center, 1461 N. Bridge St., Elkin. Evernote is a business tool that lets you access information from all of your business devices (SmartPhone, Tablets, PC/Mac) and group your notes and documents in folders and notebooks, rapidly find any information, edit, share and print. Attendees will learn how to create a free Evernote account and explore accessing and using it on all relevant devices. The speaker will be Teddy Burriss.
• How to Start a Home-Based Business will be explored with speaker Melissa Terrell on Oct. 7 from 11:30 a.m. to 1:30 p.m. at The Pilot Center, 612 E. Main St., Pilot Mountain. Learn the requirements for getting started in a home-based business, including finding your niche, legal requirements, and developing a business plan.
• Financing Your Small Business will be discussed on Oct. 7 with Chisa Pennix-Brown from 6 to 8 p.m. at the The Center for Public Safety, 1220 S. State St., Mount Airy. Financing continues to be a challenge for many small business owners. Questions range from, who will give me money for my business idea and what do they need from me to, how will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions. Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs.
• Effective Hiring and Onboarding will be examined on Oct. 8 from 6 to 9 p.m. with Kurt Buehlmaier at The Yadkin Center, 4649 Highway 601, Yadkinville. Replacing an employee can cost as much as three times their salary. This workshop will present techniques that will reduce turnover and ensure that the right people are brought into the organization and that they become effective as soon as possible. We will discuss connecting your vision to your hiring and onboarding practices. You will be provided with strategies to use during interviews guaranteeing that people are the right fit from a culture and skill perspective. Having a standard system in place to bring in employees as well as quickly acclimate will drive your entire staff towards organizational success.
• How to Write a Business Plan will be explained by Chisa Pennix-Brown on Oct. 14 from 6 to 8 p.m. at The Center for Public Safety, 1220 S. State St., Mount Airy. A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the “dos and don’ts” of writing a plan, and steps for making the process easy. This seminar is designed for new and established business owners.
• Marketing Your Events Through Social Media: Parts 1 and 2 will be led by Jessica Icenhour Roberts on Oct. 20 and 22 from 1 to 4 p.m. at The Pilot Center, 612 E. Main St., Pilot Mountain. Don’t miss out on a valuable opportunity to market your business by getting closer to your customers in online communities. Part I will be an overview of how Social Media sites such as Twitter, Facebook, and YouTube can be used to grow your business. Part II will be a hands-on session where you will build a social media website.
• The Basics of Bookkeeping will be examined with Chisa Pennix-Brown on Oct. 21 from 6 to 8 p.m. at The Center for Public Safety, 1220 S. State St., Mount Airy. Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you are a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.
• Marketing Your Events for Tourism will be explained by Jessica Icenhour Roberts on Oct. 27 from 8 to 11 a.m. in Room 103, J-Building, Surry Community College, 630 S. Main St., Dobson. This seminar will provide tips to market your business and upcoming events. Additionally, you will get an insider’s guide to the best websites and tourism resources to promote your business and discuss how social media sites can help draw more customers to your events.
• Marketing Your Business will be explored with Chisa Pennix-Brown on Oct. 28 from 6-9 p.m. at The Center for Public Safety, 1220 S. State St., Mount Airy. Marketing for the 21st Century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Explore the components of an effective marketing plan in this comprehensive seminar.
The Greater Mount Airy Chamber of Commerce is the sponsor for seminars held at The Center for Public Safety, 1220 S. State St., Mount Airy and at The Pilot Center, 612 E. Main St., Pilot Mountain. The Yadkin County Chamber of Commerce is sponsoring the seminars held at The Yadkin Center, 4649 Highway 601, Yadkinville. The Yadkin Valley Chamber of Commerce is sponsoring the seminars held at Surry Community College’s campus, 630 S. Main St., Dobson and The Elkin Center, 1461 N. Bridge St., Elkin.
To register for any of these seminars or to view a complete listing of the upcoming Small Business Center offerings in Surry and Yadkin counties visit www.surry.edu/sbc. Anyone needing information about confidential, one-on-one counseling and resource referrals may contact Denise Brown at firstname.lastname@example.org or call 336-386-3685.