In a recent press release from the North Carolina Alcoholic Beverage Control Commission in Raleigh, the state board met on June 10 and approved a new ABC store location requested by the Elkin ABC Board.
The proposed store is to be built on an undeveloped parcel of land fronting on N.C. 268 between Interstate 77 and Walmart in Elkin. According to ABC General Manager Cory Vestal, the local ABC board is listening to proposals by architects before board members begin getting quotes from contractors for the new building. An estimated timeline for the groundbreaking and completion of the project will be determined at a later date.
When construction is complete, the new store will replace an ABC store operated by the Elkin ABC Board at 150 Brandywine Circle. On July 1, the Elkin ABC Board will merge, and a new Yadkin Valley ABC Board serving the communities of Elkin and Jonesville will form. The new ABC store will be operated by the Yadkin Valley ABC Board.
The location chosen for the store was based on a recent placement study conducted by the Piedmont Triad Regional Council. The placement study presented before the town board in January proposed three possible corridors based on six variables which are traffic volumes, commercial/employment attraction, growth corridors, residential population served, compatible land uses and land cost, examined the ability of the site to attract customers who work and/or travel in the Elkin/Jonesville area.
According to the study, corridor one offered the most potential due to its location and high volume of traffic. Located in close proximity to Walmart, Fairfield Inn and Suites and I-77, the location is not only accessible, but holds potential for future land development as well, according to the study
“The goal is to maximize sales and return a dividend to the local government sponsors,” reads the study. “If the local population is stagnant, the only ways to continue growth are to increase local patronage, and enlarge your catchment area.”
The study also suggested that building two separate ABC stores, one in Jonesville and one in Elkin, would most likely result in two economically unsuccessful stores.
“With a finite local customer base it is clear that the decision to combine efforts will head off a splitting of the current customer base,” as stated in the study.
The lot of the proposed site, which was labeled lot “b” in the study, “offers closer access to the interstate and a lower initial cost while still being in close proximity to the current development at Walmart.”
North Carolina is one of 17 states to regulate alcohol through a control system. Since 1937, the North Carolina Alcoholic Beverage Control Commission has provided regulation and control over the sale, purchase, transportation, manufacture, consumption and possession of alcoholic beverages in the state of North Carolina. The commission oversees permits allowing alcohol sales by more than 18,000 retail outlets across the state.
Karen Holbrook may be reached at 336-258-4059 or on Twitter @KarenHolbrook00.