Collections of couples, families and fun flowed through downtown Elkin during Shop Small Saturday as people discovered new treasures thanks to the Downtown Main Street passport program.
“We had a steady flow of customers throughout the day,” said Candice Brown of Wanderlust Studio.
“Every time I looked out on the sidewalk, I would see little clusters of people browsing the storefronts, passports in hand,” said Brown, “and most were carrying shopping bags with items they had purchased along the way.”
“The patrons enjoyed the passports,” said Carrie Vestal of Diana’s Books and More, who noted the passports encouraged merchants as well as shoppers.
“Several visitors visited stores they were unaware were downtown,” said Vestal.
“One thing I found was people were just walking in shops just to get their passport stamped not looking around or nothing,” said Serena Martin, who was downtown shopping. “I only got mine stamped if I bought something.”
One thing that made it easier for people to make purchases was added incentives that will continue throughout the month of December.
“We partnered with Royall’s Soda,” said Vestal, “and as a patron shops at our business, they received a discount card to use at Royall’s and vice versa, Royall’s has a discount card to give patrons for our business.”
Making purchases downtown was also easier this year with the change of location and format of the November Room.
Now located at 206 E. Main St., the shop is now an emporium where refreshments can be purchased and enjoyed.
Featuring local wines and beers, which can be purchased by the bottle even on days when the wineries are closed, the November Room has clusters of seating as well as a space for small classes such as paint-and-pour events.
“I enjoyed taking one of my friends over there for the grand tour, and the place was packed,” said Brown.
The November Room is just one of several stores patrons can enjoy in downtown Elkin.
“I enjoy shopping,” said Christene Mason. “Being a quilter, The Sample Store is always a life saver.”
Mason makes it a point to do some of her shopping during the event.
“Shop Small Saturday benefits everyone, the shops, the town and the towns people,” said Mason, delighting in how the success of the merchants enhances her daily life.
“My husband and I enjoy our weekly walks downtown visiting all the stores,” said Mason. “We love seeing the storefront displays, the painted rocks placed and the façade is so inviting.”
To receive an invitation for next year’s Shop Small Saturday or any event in Elkin, go to www.whatsupinelkinnc.com to see a calendar of local activities or send an email to firstname.lastname@example.org.
Beanie Taylor can be reached at 336-258-4058 or on Facebook at www.facebook.com/TBeanieTaylor.