New medical facility to provide ‘a choice’

By Wendy Byerly Wood wbyerly-wood@civitasmedia.com

August 29, 2014

With the area seeing the addition of three urgent care medical facilities within a few months — two being opened by Hugh Chatham Memorial Hospital — the third, Mid-Atlantic Quick Care opening Sept. 8, is hoping to give area residents another option.

Surry County native Dr. Brad Goad co-owns Mid-Atlantic Quick Care and saw the need for such a facility in his home county after finding success with a similar medical office in Galax, Virginia, where the company is headquartered.

“I used to work for Carilion Group out of Galax and did general medicine and urgent care,” Goad said this week as he stood in the newly renovated medical office in the Big Lots/Food Lion shopping center where Mid-Atlantic Urgent Care will open soon. “In 2007, I broke from them and started Mid-Atlantic Elder Care. We have 60 skilled nursing facilities — 11 in North Carolina and the rest in Virginiawhere we provide medical staff to care for residents.”

After a couple of years in the skilled nursing business, Goad was deployed to the Middle East. While he was serving, he recruited his friend, Dr. Jeffrey Garland from Minnesota, to handle the nursing care business. He brought Garland on as partner.

“We did that for four years and we opened a new corporate office in Galax that had an extra 3,000 square feet,” Goad explained. “So we used it to start an urgent care.

“It took off and was very successful, even with two other urgent cares in the area,” he said. “So we said let’s start up some more of these and he said where?”

Goad said he grew up in Mount Airy and cruised Elkin, so upon visiting Elkin, “Talking to people in the community, they seem to want a choice.

“No one wants to wait three to four hours in the doctor’s office. We have one in Lee County, Virginia, and Richlands, Virginia, all under served areas. We always go to rural communities.

“We aren’t looking to make a huge profit, we just want to be able to keep the doors open,” Goad said. “We take all insured and there is a discounted rate for cash-paying people to get the care they need. We have a lot of Medicaid patients in Galax.”

Mid-Atlantic Quick Care will be a full-service walk-in medical office, with two medical providers and staff offering services to residents.

Kim Parrett, a local physician’s assistant who has been working in the Yadkin Valley region since 1990 and in Elkin since 1995, will be one of those medical providers. Kay Puckett, nurse practitioner from Mount Airy, will be the second provider. Both are supervised by Goad and Garland.

“They (Goad and Garland) supervise every patient encounter,” explained Ashley Austin, administrator for Mid-Atlantic Quick Care, who has been instrumental is setting up the Elkin office. “We have electronic medical records, and they review and sign off on all of them.”

Renovations at the Elkin location began 42 days before the Mid-Atlantic staff walk-through Monday with the work done by Garanco Inc. out of Pilot Mountain.

The office includes four exam rooms, a nurses station, lab and room to expand if the patient volume is large enough.

“We will have a small in-house lab for tests like mono, strep, urinalysis, flu and other CLIA Waived lab tests. We contract with LabCorp for all our blood work. We will be able to see patients also for laceration repair, minor illness and injuries,” Austin said. “We can provide orders for x-rays so patients can bypass the emergency room.”

Wendy Byerly Wood may be reached at 336-258-4035 or on Twitter @wendywoodeditor.