Anthony Gonzalez Staff Reporter
November 15, 2013
The owner of an Elkin winery on Main Street has sold the business.
Beth Duncan, owner of the Brushy Mountain Winery, said she is moving back to Boston, a city where she formerly worked in health care.
“I had a long discussion and it was a mutual decision between me and my dad,” said Duncan, whose father was silent investor.
Duncan said she sold the business to Brushy Mountain winemaker Jason Wiseman, who will take over the winery next week.
“Jason has been a business owner before and he is excited. He and I have lots of the same ideas, and he’s poised to take the winery to the next level,” said Duncan.
Wiseman was not available for comment.
In January, Duncan closed the business for a six-week construction project to spruce up the aging interior of the winery.
“We’re going to make this place Starbucks-like, but for wine,” Duncan said in January. “It’s going to be Wi-Fi friendly, too.”
Then, Duncan said that in order to compete in today’s economy, sometimes a person has to take a chance and change what they have in front of them.
Duncan reopened weeks later.
The cost of the renovation was not released. It is undetermined if Brushy Mountain met its sales goals since reopening.
Duncan purchased the winery late last year from Matthew Mayberry and family.
The winery is located at 125 W. Main St. in downtown Elkin. The building was once owned by the Elkin Canning Company, which during its peak years had as many as 20,000 cans of blackberries per year shipped to the coal miners of West Virginia.
Today, cans no longer line the walls of the basement in the winery. It’s since been replaced by wooden barrels. The fermentation process of the wine occurs on-premise in the basement.
On Jan. 17, 2009, Brushy Mountain Winery released the third vintage of Booger Swamp, the white blend that is called the “social sipper” that has a sweet finish.
Booger Swamp was showcased and depicted humorously on an old episode of Jay Leno show.
However, missing from the winery website are types of wines sold at the location. An online sales option is not available. Store hours are posted on an image, but the site is static and does not provide navigation options.
All grapes for Brushy Mountain Winery are purchased from local vineyards to the Yadkin Valley, with the exception of one grape that arrives from Niagara, N.Y., Duncan said previously.
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